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Those who can, do. Those who know, sell.
This week, the publishing powers that be put their noggins together in New York to discuss strategies for tapping into the local online advertising market. I didn’t attend the conference (couldn’t...
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When Big Box meets hyperlocal news
After years of trying to conquer the earth, big media companies are starting to look at the “untapped” hyperlocal market to save their empires. Just yesterday, Business Insider reported that AOL will...
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The farm report
I love following the news business as much as the next guy, but sometimes it’s nice to catch up on other industries such as — oh, I don’t know — organic dairy farming. In Dutchess County, NY,...
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Putting hyperlocal advertising into context
While I crack the mystery of financing my next hyperlocal venture, allow me to enjoy the distraction of its potential selling point: contextual advertising. In the parlance of mainstream media,...
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When content becomes free advertising
While pulling together an editorial calendar for my next hyperlocal venture (read: watching the NCAA basketball tournament) last week, I received a tweet from a DC-area marketing company. They were...
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The fashion report
Just because one works from home doesn’t mean one can’t be fashion forward. I sport only the coolest tee shirts while at my computer. And when I do wear pants, they’re the skinny kind. So hot! So it...
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Yahoo! News and the big, bad buyout
We interrupt this week’s fashion report to bring you this crazy post. The fashion report resumes Thursday. Oofah! The Twitterverse was buzzing Tuesday afternoon about Yahoo! News’ acquisition of...
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Justin Bieber will not save journalism.
Long weekends are always good for catching up on important reading. For example, this long New York Times article (epic by online standards) gives great insight into how some entrepreneurial news...
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Share and share alike
As I’ve said previously, I enjoy speaking with fellow hyperlocalists and learning of their own adventures in entrepreneurial journalism. Part of that enjoyment stems from the fact that I work from home...
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Things done and not done
A wise man (Larry the Cable Guy, actually) once said, “Git ‘r done.” Well, I’m proud to announce: it’s done. I gave birth to a healthy baby in October, and now that the kid is mostly sleeping through...
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